Webinar: Will Customers Accept Dynamic Pricing?

Presented by the Demand Response Coordinating Committee (DRCC)
Friday, September 10, 2020
1:00pm – 2:30pm EST

View the recording of this Webinar

Webinar Description:

One of the biggest issues attracting regulator, consumer advocate, and utility attention is dynamic pricing. If you want to know more about this important topic, then you need to attend this Webinar!

  • You will hear from two of the leading experts in this area and learn what happened in the U.S.’s largest dynamic pricing pilot.
  • You will also hear about lessons learned in many of the pilots to date (did you know there have been over 70 worldwide?) and how they are being applied to new consumer behavior work underway at DOE.
  • You will hear about the impact of integrating smart metering and data feedback into pilots and programs.

Peter Cappers, a research scientist in the Electricity Markets and Policy Group at the Lawrence Berkeley National Laboratory is leading DOE’s technical assistance and evaluation efforts of SGIG grant recipients who have agreed to undertake a dynamic pricing and consumer behavior study with a controlled and randomized experimental design approach. He will describe how the program is structured, how preliminary findings from other studies are driving the design of the work, and when results will be available.

Steve George, Principal Consultant and head of the energy practice at Freeman, Sullivan and Co., will discuss load impacts and marketing effectiveness from PG&E's SmartRate tariff and dynamic pricing program; the largest in the country with over 25,000 households enrolled by the end of the summer of 2009. He will discuss their findings as well as PG&E's tiered rate structure and how customer enrollment varies significantly with variation in the features, timing, and targeting of the market offer.

Peter Cappers, Research Scientist, Lawrence Berkeley National Laboratory Steve George, Principal Consultant, Freeman, Sullivan and Co.

Dan Delurey, Executive Director, Demand Response Coordinating Committee

Delurey will, in addition to moderating, present a short overview of the National Action Plan on Demand Response (NAP) and what efforts are underway by a “Coalition of Coalitions” to implement it.

*Please contact Jenny Cross ([email protected]emandresponsecommittee.org) to receive the registration code.

Registration closes at 11:00 AM on Friday, September 10, 2020.

For more information:

Jenny Cross, Program Coordinator, DRCC
[email protected]

Demand Response Coordinating Committee (DRCC)

The DRCC is a 501(c) 3 non-profit organization dedicated to the development and exchange of information and expertise about demand response and smart grid. More on the DRCC can be found atwww.demandresponsecommittee.org.

Members of the DRCC include Ameren, American Electric Power, Arizona Public Service, CPower, ISO New England, Itron, Landis+Gyr, Midwest ISO, National Grid, NYSERDA, Pacific Gas & Electric, PJM Interconnection, Progress Energy, Salt River Project, San Diego Gas & Electric, Southern California Edison, Southern Company, Tennessee Valley Authority, Viridity Energy and Wal-Mart.

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