Webinar: Explaining Dynamic Pricing
and Cost Recovery Options to the Public

Presented by the Demand Response Coordinating Committee (DRCC)
Friday, December 10, 2020
1:00pm – 2:30pm EST

View a recording of this webinar

Webinar Description:
Approval of cost recovery strategies is proving to be a potential hurdle for even Smart Grid projects with positive pilot results. How are internal decisions on AMI cost recovery options viewed differently at utilities in light of the need for public acceptance? 
New electricity pricing options are one of the benefits of smart metering deployments – but not one that necessarily coincides with the cost recovery period. What kind of communications and education challenges does this create? 
In the new smart grid world, with its new levels of consumer engagement, how should these issues be explained and discussed? Are these new issues or are they old issues with a new Smart Grid twist? How will all of this relate to the regulatory process in which decisions will be made?

What you will take away from this Webinar:

  • A recap of the results of the major dynamic pricing studies that have been done.
  • An understanding of the concerns of consumer advocates with respect to dynamic pricing, why data are often described as 'inconclusive" by the advocacy community, and where disconnects have occurred.
  • Proposed approaches to address concerns of low-income consumers.
  • Descriptions of how consumers involved in actual pilots have responded to dynamic pricing, which explanations and vehicles have proven most effective, and what has not worked.  
  • How understanding consumer motivation and circumstance affects program and message design.
  • A grounding in the issues around cost sharing, shared risk, and timing that have been elevated in recent public hearings.
  • Clear understanding of consumer perspectives on AMI investment and where gaps exist.
  • Persuasive explanations of cost recovery options and alternatives to utility stakeholders and customers, highlighting differences for IOUs vs munis and coops.

Sanem Sergici, The Brattle Group 
Peter Honebein, Customer Performance Group
Janine Migden-Ostrander, Ohio Consumers’ Counsel 

Judith Schwartz, To the Point

For more information: 
Jenny Cross, Program Coordinator, DRCC 
[email protected]

Demand Response Coordinating Committee (DRCC)

The DRCC is a 501(c)3 non-profit organization dedicated to the development and exchange of information and expertise about demand response and smart grid. More on the DRCC can be found atwww.demandresponsecommittee.org.

Members of the DRCC include Ameren, American Electric Power, Arizona Public Service, ComEd, CPower, Excelon ISO New England, Itron, Landis+Gyr, Midwest ISO, National Grid, NYSERDA, PECO, Pacific Gas & Electric, PJM Interconnection, Progress Energy, Salt River Project, San Diego Gas & Electric, Southern California Edison, Southern Company, Tennessee Valley Authority, and Wal-Mart.

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