Reliant's consumer-focused ad spots rake in awards (and chuckles)

Smart Grid News
Nov 22, 2020  

Texas-based Reliant has been piling on awards for its advertising spots – recently winning kudos from E Source, InsightExpress and the Association for Demand Response & Smart Grid (ADS).

“This year we took a different approach with our advertising to demonstrate that Reliant has our customers’ best interests at heart, while bringing a smile to their faces,” said Sicily Dickenson, NRG Energy’s Chief Marketing Officer. (Reliant is part of NRG.) “Receiving these awards for our advertising is a testament to Reliant’s approach to our customers. We are proud to earn these industry recognitions and are looking forward to sharing more of our company’s personality through ads in the future.

The ads were created by Reliant's ad agency partner, Grey San Francisco.

You can read the press release on page 2, but scroll down to see an example of one of Reliant's winning videos - The Reliant Keep It Cool Plan starring Armadillo Al.

http://www.smartgridnews.com/artman/publish/Business_Consumer_Engagement/Reliant-s-consumer-focused-ad-spots-rake-in-awards-and-chuckles-6184.html#.UpOYc-LDuSp